Industry Trends & Market News
News from the Inman Real Estate Conference in New York City:
Brokerage and Realtor Marketing:
- Agents can differentiate themselves by the quality of information they provide about their community.
- There are community specific sites where agents should also have their information.
- There are different ways to find leads. Correspond and have a dialogue. Consumer is not in this room. They don’t understand how we get paid.
- Internal lead generation management.
- Responds in 30 seconds to 1 minute.
- 23% of people who respond expect instantaneous contact.
- 44% expect follow-up in 30 minutes,
- 100% expect follow-up same day.
posted by MadBrook, Inc. at 1:56 PM
1 Comments:
Consumers, for the most part, still want an agent they can talk to face to face or know they have the ability to do so. Relationships are still key to successful business.
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