Getting Much Deserved Attention

It was exciting to see one of New Jersey's finest real estate firms get some attention in the market, especially on Yahoo! See where BrianDavid, Realtors® was touted on Yahoo for its professional service in north and south Jersey.

New Jersey Real Estate on Yahoo!

Real Estate Future Shock: How I Learned to Stop Worrying and Love Change

Inman Real Estate Conference, 1-15-2007
Welcome Address: Bradley J. Inman, Founder & Publisher, Inman News

· By connecting people, we are achieving something we all have in common. Recommends reading Richard Ford’s books, The Sportswriter, The Lay of the Land and Independence Day.

· “Finding a home is a good thing”

§ Home ownership gives us freedom.

· Faster we can connect these people; the faster there will be innovations.

· Brad gives an example of his truck which gets him where he wants to go versus his new Mercedes with 49 different buttons and three levels of air conditioned seats. Uses the analogy to compare traditional marketing with web-based marketing.

· Highlights the consumer will be more engaged and participating in our industry than ever before.

· There will be service ratings of sales associates.

· Consumer wants control. They don’t trust the experts.

· “The wisdom of crowds”.

§ Is this a treat or an opportunity?

· Open source software. Gives us an example of a gold mining company that opened its data to the world and discovered 40 additional sites.

· MLS and the 30-year mortgage made possible the market we enjoyed in the past 10 years.

· We will soon see on the web, comments from people who have seen the house.

· This will help us manage the seller.

Take-aways

1). Global competition for capital will increase

2). Inventory will remain the same [foreclosures will increase]

3). Will start emerging as a bull market.

· Worst case – 15% drop in sales volume.

· Gives an example of a firm that previously spent $100,000 in print advertising and $5,000 online. They are now spending 80% online and 20% in print.

· Put your content everywhere.

Change is Good

Real Estate is going through a metamorphosis. Markets are rapidly changing and technology is sparking new ways of servicing consumers. Learn from three leading experts who are pushing change forward.